🚰 Creativity Faucet Technique

• Metaphor: Creativity is like a backed-up pipe—you must flush out bad ideas (“wastewater”) before the good ones (“clear water”) can flow.
• Process: Don’t resist clichés or weak ideas. See them through to completion so your brain learns what to avoid.
• Why It Works: The brain is better at identifying flaws than inventing brilliance from scratch. Iteration leads to originality.

🔀 Relentless Juxtaposition

• Core Idea: Combine unrelated elements to spark surprising originality.
• Examples:
  • Mix musical genres or eras.
  • Combine sci-fi with fantasy tropes.
• Goal: Create what you wish your favourite creators had made—not just mimic past works.

💡 Originality vs. Resonance

• Resonance: More powerful than originality—it's raw, relatable storytelling that emotionally grips audiences.
• Formula: Storytelling Engagement = Novelty x Resonance

🧩 Final Takeaway

• Embrace imperfection early.
• Iterate relentlessly.
• Combine surprising elements.
• Aim for emotional truth, not just novelty.