| 1 |
Profit Model |
Configuration |
How the organization makes money |
Freemium pricing (Spotify) |
| 2 |
Network |
Configuration |
Partnerships and connections that create value |
Developer ecosystems (Salesforce) |
| 3 |
Structure |
Configuration |
Organizational alignment of talent and assets |
20% innovation time (Google) |
| 4 |
Process |
Configuration |
Proprietary methods for superior work |
Standardized systems (McDonald’s) |
| 5 |
Product Performance |
Offering |
Distinct features and functionality |
Electric cars (Tesla) |
| 6 |
Product System |
Offering |
Complementary products and services |
Apple ecosystem |
| 7 |
Service |
Experience |
Enhancements and support around the core offering |
24/7 support (Zappos) |
| 8 |
Channel |
Experience |
How offerings are delivered to users |
Try-before-you-buy (Warby Parker) |
| 9 |
Brand |
Experience |
Representation and identity of your business |
Eco-branding (Patagonia) |
| 10 |
Customer Engagement |
Experience |
Interactions and experiences that build customer relationships |
Gamified learning (Duolingo) |